Strategic Consulting for Events, F&B Operations
& Mobile Food Services
Transforming hospitality visions into operational realities through proven methodologies, technical excellence, and measurable outcomes.
Project Hospitality
Project Hospitality is a specialized consulting firm serving the hospitality, events, and food service industries. We partner with venue operators, event organizers, food truck entrepreneurs, and hospitality brands to solve complex operational challenges and unlock growth opportunities through strategic planning, technical integration, and hands-on implementation.
Unlike traditional consultancies that deliver recommendations and walk away, our approach centers on implementation and results. We embed ourselves in client operations, deploy practical solutions, and stay engaged until objectives are achieved. Our consulting team brings decades of real-world operational experience combined with advanced technical capabilities, enabling us to bridge the gap between strategy and execution.
Our expertise lies in the convergence of three critical domains: event production and delivery, food and beverage operations (including mobile food service), and technology-enabled optimization. This unique positioning allows us to address challenges that span operational excellence, guest experience, financial performance, and sustainable growth.
We serve clients across the UAE and internationally, with deep knowledge of regional market dynamics, regulatory environments, and cultural considerations that impact hospitality and event success.
Consulting Services
Strategic expertise spanning event production, food & beverage operations, mobile food services, venue transformation, technology integration, and business advisory
We guide clients through the complete event lifecycle, from initial concept development to post-event analysis, ensuring flawless execution and memorable experiences that align with business objectives.
What We Do:
- Develop comprehensive event strategies aligned with client goals and market positioning
- Design detailed production plans covering logistics, vendors, staffing, and technical requirements
- Create site layouts that optimize guest flow, maximize engagement, and ensure operational efficiency
- Manage vendor relationships and negotiate favorable terms for services and equipment
- Implement real-time coordination systems for on-site delivery and crisis response
- Deploy technology platforms for attendee management, ticketing, and engagement tracking
- Establish KPI frameworks and reporting dashboards for performance measurement
- Conduct post-event evaluations with actionable insights for continuous improvement
Client Outcomes:
Clients have achieved extraordinary results including events serving 100,000+ attendees annually, major international expositions, motorsports hospitality programs, cultural festivals, and corporate MICE events. Our methodologies have consistently delivered enhanced guest satisfaction, reduced operational costs, and increased revenue per attendee.
From concept to profitability, we provide end-to-end consulting for food and beverage operations across venues, restaurants, catering services, and mobile food platforms.
What We Do:
- Conduct market analysis and feasibility studies for new F&B concepts
- Design operational workflows that balance quality, efficiency, and scalability
- Develop menu strategies optimized for target demographics, pricing, and margin requirements
- Establish supply chain relationships and vendor management protocols
- Create training programs ensuring service consistency and operational standards
- Implement inventory management systems that reduce waste and improve cash flow
- Design kitchen layouts and equipment specifications for optimal productivity
- Advise on compliance requirements including food safety, health regulations, and permitting
- Deploy point-of-sale and analytics platforms for real-time business intelligence
- Optimize staffing models and scheduling based on demand forecasting
Client Outcomes:
Our consulting has enabled clients to achieve revenue increases exceeding 60% through operational refinements, launch award-winning restaurant concepts across multiple markets, and transform underperforming outlets into profitable operations. We've supported venue openings, brand expansions, and operational turnarounds with measurable financial impact.
As the operators behind Food Truck Lab, we provide comprehensive consulting for mobile food service businesses, from startup guidance to operational scaling and event integration.
What We Do:
- Advise entrepreneurs on food truck business setup, licensing, and market entry strategies
- Conduct feasibility analysis for mobile food concepts in the UAE market
- Design custom food truck builds optimized for menu offerings and operational flow
- Establish standard operating procedures for mobile food service delivery
- Create event integration strategies connecting food trucks with venues and festivals
- Implement technology solutions for ordering, payment processing, and fleet management
- Develop marketing strategies and brand positioning for mobile food businesses
- Provide operational training on food safety, customer service, and financial management
- Deploy real-time analytics platforms tracking sales, inventory, and performance metrics
- Facilitate permitting processes and regulatory compliance across emirates
- Coordinate food truck participation in major events and festivals
Client Outcomes:
Mobile food service clients have achieved accelerated time-to-profitability, successful event integrations with six-figure revenue opportunities, and scalable operational models supporting multi-unit expansion. Our technology implementations have reduced operational overhead while improving customer satisfaction and repeat business rates.
We partner with venue owners and operators to optimize performance, enhance guest experiences, and implement systems that drive efficiency and profitability.
What We Do:
- Conduct operational audits identifying inefficiencies and improvement opportunities
- Design guest journey maps highlighting touchpoints and experience optimization strategies
- Develop infrastructure plans integrating technology, design, and operational requirements
- Create multi-revenue stream strategies maximizing venue utilization and per-square-foot returns
- Implement smart venue systems including IoT sensors, environmental controls, and integrated platforms
- Establish operational protocols and training programs ensuring service consistency
- Design modular spaces that adapt to diverse programming needs (F&B, events, entertainment)
- Deploy business intelligence dashboards providing real-time visibility into performance
- Advise on sustainability initiatives with measurable environmental and financial impact
Client Outcomes:
Venue clients have realized revenue growth exceeding 35% through experience optimization and operational refinements. Our transformations have included major motorsports facilities, entertainment venues, cultural institutions, and hospitality complexes across the region.
We bridge the gap between hospitality operations and technology, implementing practical digital solutions that enhance efficiency, improve decision-making, and create competitive advantages.
What We Do:
- Assess technology needs and develop pragmatic digital transformation roadmaps
- Deploy automation platforms reducing manual tasks and accelerating workflows
- Implement artificial intelligence solutions for forecasting, planning, and optimization
- Design custom applications addressing specific operational challenges
- Integrate disparate systems (POS, inventory, CRM, analytics) into unified platforms
- Develop real-time dashboards providing actionable business intelligence
- Create mobile applications for guest engagement, ordering, and loyalty programs
- Establish data collection frameworks enabling evidence-based decision making
- Deploy audiovisual and lighting control systems for venues and events
- Implement digital signage and content management solutions
- Train operational teams on technology adoption and change management
Client Outcomes:
Technology implementations have delivered dramatic efficiency gains, with clients reporting 40-60% reductions in planning time, significant cost savings through automation, and revenue increases from data-driven decision making. Our solutions have included enterprise-wide AI agent deployments, custom POS systems, and integrated venue management platforms.
We provide high-level strategic guidance helping hospitality businesses navigate growth challenges, competitive positioning, and market opportunities.
What We Do:
- Develop comprehensive business plans for new ventures and expansions
- Conduct market research and competitive analysis informing strategy
- Create financial models, forecasts, and investment scenarios
- Advise on brand positioning and differentiation strategies
- Facilitate stakeholder alignment and vision articulation
- Design organizational structures and operational frameworks
- Support fundraising efforts with investor materials and presentations
- Provide interim leadership during transitions or transformation initiatives
- Establish performance measurement systems and management reporting
- Guide sustainability initiatives with business case development
Client Outcomes:
Strategic consulting has supported clients in securing significant funding, entering new markets, and achieving successful business pivots. Our advisory has informed decisions leading to profitable growth and competitive market positioning.
Why Choose Project Hospitality
What sets us apart in the hospitality consulting landscape
Implementation Over Advice
Many consultancies deliver attractive presentations with recommendations that never materialize into results. Our approach emphasizes hands-on implementation, ensuring solutions are deployed, adopted, and delivering value before we disengage.
Real-World Experience
Our consultants aren't career advisors—they're seasoned operators who have managed large-scale events, run profitable F&B operations, launched successful businesses, and deployed complex technology systems. This practical experience informs pragmatic, executable recommendations.
Technology as Enabler
We view technology as a tool for solving business problems, not an end unto itself. Our technical expertise allows us to implement solutions directly rather than relying on third-party vendors, reducing costs and ensuring alignment with operational needs.
Measurable Outcomes
Every engagement includes clear success metrics, regular progress reporting, and transparent accountability. We're committed to delivering results that impact the bottom line, not just operational optics.
Regional Expertise
With extensive experience across the UAE and Middle East, we understand local market dynamics, cultural considerations, regulatory environments, and regional business practices that influence hospitality success.
Cross-Disciplinary Perspective
Our team combines expertise spanning operations, technology, design, marketing, and finance. This holistic viewpoint enables us to address complex challenges requiring multifaceted solutions.
HustleFest
The nation's first-ever craft brew festival, bringing together lovers of craft hops for an unforgettable celebration on Yas Island. HustleFest liberated enthusiasts from mass-brewed global offerings, showcasing the finest independent craft brews in the region.
Nation's first craft brew festival
February 28-29 at Yas Marina, Yas Island
Independent craft breweries, live entertainment, and artisan food
Stars N Bars
Iconic American sports bar and restaurant delivering exceptional F&B experiences in high-energy entertainment venues. From concept development to operational excellence, we've partnered with Stars N Bars to create memorable dining destinations.
Multi-location F&B concept development
Operational systems and staff training programs
Sports entertainment venue optimization
Tonic Times Square
Sophisticated hospitality destination in the heart of Manhattan's Theater District. Strategic consulting for premium venue operations, curated guest experiences, and elevated service standards that match the iconic Times Square location.
Premium venue concept and positioning
High-volume operations in competitive market
Guest experience design and service excellence
Client Results
Measurable outcomes delivered across events, F&B operations, mobile food services, venues, and technology implementations
Major Event Production
Clients have successfully delivered signature events including international sporting competitions attracting 100,000+ annual attendees, national exposition closing ceremonies, premium motorsports experiences, and cultural festivals. Our consulting has enabled seamless execution of complex, high-stakes events requiring intricate coordination across dozens of vendors, multiple venues, and diverse stakeholder groups.
Food & Beverage Performance
Restaurant and F&B clients have achieved remarkable revenue growth, with cases including 60% increases in weekly sales, record-breaking event ticket revenues exceeding $129,000, and operational transformations turning underperforming concepts into profitable operations. Our consulting has supported successful multi-market expansions and award-winning venue concepts.
Mobile Food Service Success
Food truck and mobile service operators have leveraged our consulting to achieve rapid market entry, profitable operations within accelerated timeframes, and successful integration into major events generating six-figure revenue opportunities. Technology implementations have provided competitive advantages in operational efficiency and customer experience.
Venue Transformation
Venue clients have realized revenue growth exceeding 35% through guest experience optimization, operational efficiencies, and new revenue stream development. Our transformations have enhanced everything from major motorsports facilities to cultural institutions, creating measurable improvements in guest satisfaction and financial performance.
Technology Impact
Digital transformation initiatives have delivered quantifiable results including dramatic reductions in planning time, significant cost savings through automation, improved decision-making through real-time analytics, and revenue increases from data-driven optimization. Clients have successfully deployed enterprise-wide systems, custom platforms, and integrated solutions.
Innovation & Patents
Our consulting has supported clients in developing proprietary intellectual property, including patent-protected innovations and unique operational methodologies that create sustainable competitive advantages.
Project Hospitality by the Numbers
Our track record speaks through measurable outcomes delivered for clients across hospitality, events, and food service operations
Across hospitality operations, event delivery, and technology implementation
High-stakes events requiring complex coordination and flawless execution
Large-scale public events and premium hospitality experiences
Countries across North America, Middle East, Asia, and Europe
Comprehensive coverage with deep regulatory and market knowledge
Long-term client relationships with major organizations and venue operators
Achieved through operational optimization and technology deployment
Average improvement through venue transformation and guest experience engineering
Single event ticket sales through strategic positioning and marketing
F&B operations improvement through menu optimization and service refinement
EBITDA enhancement through cost optimization and operational efficiency
Aggregate financial benefit delivered to major client organizations
Achieved through automation platforms and AI implementation
Plastic waste reduction per event through sustainable systems design
First deployment of AI agents across major hospitality organization
Through workflow optimization and technology-enabled service models
Streamlined processes reducing hours-long tasks to minutes
Live operational metrics enabling proactive decision-making
Proprietary innovations in hospitality and event technology
Technology startup fundraising as CTO/technical co-founder
POS systems, inventory management, event dashboards, analytics tools
Largest deployment with custom content management integration
Websites managed through custom CMS platform development
Scalable systems on AWS, Azure, and Google Cloud platforms
Successful brand expansion across Abu Dhabi, Dubai, Sri Lanka
Concurrent oversight of restaurants, bars, and mobile food services
HACCP, food handling, regulatory permitting across jurisdictions
Mobile F&B operations from design through deployment and operations
Achieved through menu engineering and supplier relationship management
Round-the-clock operations management for high-volume venues
CBS News, industry trade publications, motorsport media
Recognition for venue design, operations, and guest experience
Ongoing relationships with major venue operators and event organizations
Events, F&B, hospitality, government, technology, media, sports, entertainment
Consistently high ratings and repeat engagements across all projects
Conference speaker and subject matter expert in hospitality innovation
National exposition closing ceremony with global audience
Decade+ of consecutive motorsport event delivery at highest level
Simultaneous management of marina, stadium, circuit, and cultural venues
Comprehensive vendor management for large-scale event production
Oversight of major capital projects and multi-year operational budgets
Direct management of large cross-functional teams across departments
These metrics represent actual outcomes delivered through Project Hospitality consulting engagements and operational partnerships. Results vary based on client circumstances, market conditions, and engagement scope.
Representative Clients
We serve diverse organizations across hospitality, events, government, technology, and corporate sectors
Event Organizations & Venues
We partner with major international motorsports facilities, national exposition authorities, concert and festival promoters, stadium and arena operators, cultural institutions and museums, along with convention and exhibition centers delivering world-class experiences across diverse event environments and audience segments.
Food & Beverage Operations
Our F&B consulting serves multi-concept restaurant groups, sports bar and entertainment venues, mobile food service operators, catering companies, food truck entrepreneurs, and regional F&B brands seeking operational excellence and market expansion through strategic planning and implementation.
Government & Tourism
We support tourism and culture departments, event authorities, economic development agencies, municipality services, and tourism promotion boards in advancing hospitality and event strategies that drive visitation, economic impact, and destination development across the region.
Hospitality & Real Estate
Our hospitality expertise serves hotel and resort operators, mixed-use developments, marina and waterfront properties, lifestyle destinations, and hospitality management companies seeking operational optimization, revenue enhancement, and guest experience transformation.
Technology & Innovation
We collaborate with audiovisual integration firms, digital signage providers, hospitality technology platforms, event management software companies, and POS and payment systems providers to deliver integrated solutions that enhance operational efficiency and guest engagement.
Corporate & Brand Partners
Our corporate partnerships include Fortune 500 hospitality organizations, international beverage brands, consumer goods companies, marketing agencies, sports and entertainment properties, media and production companies, and architecture and design firms seeking strategic consulting and implementation expertise.
Food Truck Lab
Specialized Mobile Food Consulting
Food Truck Lab operates as Project Hospitality's specialized division focused exclusively on mobile food service success in the UAE market
Why Food Truck Lab
Market Authority
Deep expertise in UAE mobile food regulations, permitting processes, and market dynamics across all emirates.
Technology Edge
Proprietary analytics and automation tools providing operational advantages and real-time performance optimization.
Event Access
Established relationships with major event organizers, venues, and festivals creating revenue opportunities.
Proven Results
Track record of successful mobile food launches, operational turnarounds, and profitable scaling initiatives.
Learn more about our mobile food solutions:
🚚 Visit Food Truck LabConsulting Approach
Our proven 5-phase methodology ensures successful outcomes from discovery through optimization
Phase 1: Discovery & Assessment
We begin every engagement with comprehensive discovery, understanding current state operations, challenges, objectives, stakeholder perspectives, and success criteria. This includes operational audits, stakeholder interviews, data analysis, and market research as appropriate.
Phase 2: Strategy Development
Based on discovery insights, we develop tailored strategies addressing identified challenges and opportunities. Our recommendations prioritize actionable initiatives with clear implementation paths, resource requirements, and expected outcomes.
Phase 3: Implementation Planning
Detailed project plans translate strategy into execution, defining specific activities, timelines, responsibilities, dependencies, and risk mitigation approaches. We work collaboratively with client teams to ensure alignment and buy-in.
Phase 4: Execution & Deployment
This is where many consultancies exit but where our real value begins. We lead implementation efforts, deploy solutions, train teams, manage vendors, and ensure successful adoption. Our hands-on approach ensures recommendations become reality.
Phase 5: Optimization & Transfer
As solutions stabilize, we focus on optimization, performance monitoring, and knowledge transfer. We ensure client teams have the capabilities and confidence to sustain improvements independently. Post-engagement support is available as needed.
Phase 6: Measurement & Evolution
Success requires ongoing measurement and refinement. We establish performance metrics, tracking systems, and feedback loops that enable continuous improvement. Our follow-up reviews ensure sustained value delivery and identify opportunities for further optimization.
Capabilities Snapshot
Comprehensive expertise across operations, technology, creative services, and business advisory
Operational Expertise
- ▸ Event production and logistics management
- ▸ F&B operations and kitchen systems
- ▸ Venue management and programming
- ▸ Mobile food service operations
- ▸ Hospitality service standards
- ▸ Supply chain and vendor management
- ▸ Financial planning and P&L optimization
- ▸ Health, safety, and regulatory compliance
Technical Capabilities
- ▸ Custom software development
- ▸ AI and machine learning implementation
- ▸ Automation platforms and workflow design
- ▸ Cloud infrastructure and API integration
- ▸ Point-of-sale and payment systems
- ▸ CRM and customer data systems
- ▸ Real-time analytics dashboards
- ▸ IoT sensor networks and smart venue tech
Creative Services
- ▸ Brand strategy and positioning
- ▸ Guest experience design and journey mapping
- ▸ Spatial planning and venue design
- ▸ Menu development and pricing strategy
- ▸ Marketing campaigns and content creation
- ▸ Multimedia production and storytelling
- ▸ UI/UX design for digital properties
Business Advisory
- ▸ Market research and feasibility studies
- ▸ Business planning and financial modeling
- ▸ Strategic planning and roadmapping
- ▸ Organizational design and change management
- ▸ Fundraising and investor relations support
- ▸ Partnership development and negotiations
- ▸ Sustainability and ESG strategy
Industry Focus
Deep expertise across events, F&B, venues, and hospitality operations
Events & Exhibitions
- ▸ Large-scale public events and festivals
- ▸ MICE and corporate event programs
- ▸ Motorsports and premium hospitality
- ▸ Cultural programming and exhibitions
- ▸ Community activations and public festivals
Food & Beverage
- ▸ Restaurant and bar concepts
- ▸ Multi-outlet F&B operations
- ▸ Catering and event services
- ▸ Mobile food services and food trucks
- ▸ Commissary and production facilities
Venues & Entertainment
- ▸ Sports and entertainment complexes
- ▸ Marina and waterfront facilities
- ▸ Museums and cultural institutions
- ▸ Outdoor event spaces
- ▸ Multi-purpose venues
Hospitality Operations
- ▸ Hotels and resorts
- ▸ Lifestyle destinations
- ▸ Guest experience programs
- ▸ Premium hospitality services
Engagement Models
Flexible engagement approaches tailored to your needs and objectives
Project-Based Consulting
Defined scope engagements addressing specific challenges or initiatives, with clear deliverables, timelines, and budgets. Ideal for venue launches, event production, system implementations, or focused improvement initiatives.
Retainer Advisory
Ongoing consulting relationship providing continuous strategic guidance, technical support, and implementation assistance. Suited for clients requiring sustained advisory or facing evolving challenges.
Interim Leadership
Temporary placement of senior consultants in operational leadership roles during transitions, transformations, or capacity gaps. We provide experienced executives who can lead teams and drive results.
Implementation Partnerships
Deep collaborative relationships where our team embeds within client operations to execute major transformations, technology deployments, or operational overhauls requiring sustained hands-on engagement.
Training & Capability Building
Structured programs transferring knowledge and capabilities to client teams through workshops, certifications, documentation, and coaching. Builds internal capacity for sustained improvement.
Performance-Based Partnerships
Results-oriented engagements where compensation is tied to achievement of specific outcomes and KPIs. We share both the risk and reward, demonstrating confidence in our ability to deliver measurable value and aligning our success with yours.
Technology Platforms We Deploy
Comprehensive technology solutions across event management, F&B operations, mobile food services, venues, and business intelligence
Event Management
We deploy comprehensive event management solutions including registration and ticketing systems, attendee engagement platforms, event apps and mobile experiences, staff coordination tools, vendor management portals, and real-time operations dashboards that streamline complex event production workflows.
Food & Beverage
Our F&B technology implementations integrate point-of-sale systems, kitchen display systems, inventory and recipe management platforms, online ordering and delivery solutions, table management and reservation systems, along with menu engineering tools that optimize operations and enhance guest experiences.
Mobile Food Service
We implement mobile food service platforms featuring order and payment processing, route planning and optimization tools, fleet tracking and management systems, commissary operations platforms, performance analytics dashboards, and customer loyalty programs designed for the unique demands of mobile operations.
Venue Operations
Our venue technology solutions encompass access control and security systems, environmental monitoring and IoT devices, asset and equipment management platforms, maintenance and work order systems, space booking and scheduling tools, plus digital signage and wayfinding solutions that enhance operational efficiency.
Business Intelligence
We deploy advanced business intelligence platforms including data warehousing and integration, real-time operational dashboards, predictive analytics and forecasting models, financial reporting and planning tools, customer analytics and segmentation systems, and performance benchmarking frameworks that enable data-driven decision making.
Automation & AI
Our automation and AI implementations include workflow automation platforms, AI-powered chatbots and virtual assistants, predictive maintenance systems, demand forecasting models, computer vision for queue management, and natural language processing for feedback analysis that deliver measurable efficiency gains.
Trusted Partners & Clients
Proud to work with industry-leading brands and venues
Start Your Consultation
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